Starbucks celebrating 40th year in the coffee business.

New products celebrating the 40th Anniversary 

Starbucks, which today celebrates 40 years in the coffee biz, may be solidly middle aged but, with a few new products launching, they'd prefer to think of it as the prime of life.

Going global for Starbucks means it's debuting its revamped Siren logo, in four stores: the Solana store in Beijing, Avenue de l'Opéra in Paris, Brompton Road in London, and Times Square in New York City (plus a special launch in Seattle).

New Logo

A new year, a new logo. The Wall Street Journal reports that the Starbucks mermaid is now going to fly solo, the company's 40th-anniversary logo shedding the Starbucks Coffee name in favor of a simple supersized trademark sea creature with the wild and wavy hair. Chief Executive Howard Schultz, at a webcast for baristas, said, "Even though we have been and always will be a coffee company and retailer, it's possible we'll have other products with our name on it and no coffee in it".

Free Starbucks petite pastries with any beverage order! (click link to see pictures)
Note: Go in during the Tribute Days, March 10-12, anytime between 2 p.m. to 5 p.m and grab your favorite Starbucks drink along with a free petite pastries.